The iostat manpage documents %iowait as:
Show the percentage of time that the CPU or CPUs were idle during which the system had an outstanding disk I/O request.
It turns out that the manpage is wrong, which I found out by reading the kernel source because I was curious about what exactly it measured.
The actual definition of %iowait is the percentage of the time that the system was idle and at least one process was waiting for disk IO to finish. (This is true for both the 2.6 kernel and Red Hat's special 2.4 kernels with better disk IO statistics, including Red Hat Enterprise 3.)
(The actual kernel measure is the amount of time that each CPU has spent in each mode; it shows up in /proc/stat. iostat converts this to percentages.)
The difference may seem picky, but it's important because not all IO causes processes to wait. For example, Linux doesn't immediately flush data written to files to disk; it does it later, in the background, when it's convenient. Under the manpage's definition, this background flushing of data would take a system from %idle into %iowait, as would slowly paging out unused bits of programs.
This means %iowait is roughly the amount of time that your system could have been doing useful work if the disks were faster. A climbing %iowait is a danger sign that your system may be running into an IO bottleneck. A low iowait is not necessarily an indication that you don't have an IO problem; you also want to look at things like the number of processes shown as blocked ('b' state) in vmstat output.
(Finding potential disk IO bottlenecks and troubleshooting them is a really big field, so this is in no way comprehensive advice.)